Last week, May 20th to be precise, was Dieter Rams 80th birthday. Dieter Rams, recognised as one of the most influential industrial designers of the 20th century. And here’s the excerpt from his speech delivered in December 1976 to an audience at Jack Lenor Larsen’s New York showroom:

You cannot understand good design if you do not understand people; design is made for people. It must be ergonomically correct, meaning it must harmonise with a human being’s strengths, dimensions, senses and understanding.

Read it full here, it’s a 4 pages long pdf, worth to read it to completion. Also my favorite quote from him:

Good design is a reality!