• “Don’t think your way to an answer. Discover your way to an answer.”

• “Your first pass doesn’t have to be perfect. It just needs to be directionally correct.”

• “Unless you are generating new data or generating new insights, you won’t be doing something differently.”

• “If you don’t know enough, do it in a way that is small and unobtrusive as a pilot.”

• “Organizations throw their own obstacles in the way.”

• “Organizations are nested. Each nest deals with the problems appropriate to their own boundaries. When a problem crosses boundaries of a nest, there’s a need to move up in the hierarchy of the nests … or else a need to change the boundaries of a nest.”

• “See the problem. Run the experiments. Validate the data.”

• “Identify the problem. Create Experiments. Test the solutions.” (this was a refrain)

• “Knowledge gets shared through communities with shared interests.”