100 Ideas That Changed Graphic Design

Heller and Vienne write in the introduction:

Big ideas are notions, conceptions, inventions, and inspirations — formal, pragmatic, and conceptual — that have been employed by graphic designers to enhance all genres of visual communication. These ideas have become, through synthesis and continual application, the ambient language(s) of graphic design. They constitute the technological, philosophical, forma, and aesthetic constructs of graphic design.

Sold, where’s the add-to-cart button?