Art Blanc
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FF Tundra Review by Caren Litherland

Design too insistent on calling attention to itself, Gerard Unger once remarked, can turn readers into lookers. Yet he was quick to point out that details matter in running text: noticing them, however fleetingly or unwittingly, allows readers to come up for air and put things into perspective. What we call “reading” is, in fact, a constant negotiation between looking and reading.

It’s a typeface review article so, why did I quote this paragraph? Because it’s insightful and illuminating. Also FF Tundra looks like a well-rounded workhorse of a typeface.