Design too insistent on calling attention to itself, Gerard Unger once remarked, can turn readers into lookers. Yet he was quick to point out that details matter in running text: noticing them, however fleetingly or unwittingly, allows readers to come up for air and put things into perspective. What we call “reading” is, in fact, a constant negotiation between looking and reading.
It’s a typeface review article so, why did I quote this paragraph? Because it’s insightful and illuminating. Also FF Tundra looks like a well-rounded workhorse of a typeface.