Typography Must Honor Content

Bringhurst uses a similar metaphor here that describes this work very well in saying that “typography is to literature as musical performance is to composition: an essential act of interpretation, full of endless opportunities for insight or obtuseness”

The use of “lorem ipsum” is really not helping at all during design process, better use a rough draft of content, and most importantly the content structure must be present from the beginning of the design process. It will function as the inner structure, without it we risk ourselves to waste countless hours to rework the design to fit the content, we were forced making compromise for vital design decision and ultimately hurt the overall design by making a sub-par work.

Typography must honor content, but in order to honoring it, the content must present. It’s a simultaneous and collaborative process, it’s not just about pushing pixel, choosing color palette, or choosing typeface.