Rio 2016 font

The design of the Rio 2016™ font depicts the essence of the Olympic and Paralympic emblems: Passion and Transformation. The boldness of this creation is not only in the design, but also in its importance for the design market in Brazil. The Rio 2016™ font is one of only a few bespoke fonts created by a Brazilian team.

Type as a brand is more lucrative than just a logomark alone.