‘News Logic’

Matt Alexander from ONE37.net writes on theloopinsight:

Focus on the user, not the headline. The headline and the praise you so desperately desire will come to you, rather than you to it. The idea should not bend to the will of the press, but grow and evolve based upon the inherent goodness of the initial thought.

Many great points that I completely agree with. Don’t design for publicity but design for superiority.