Built From the Heart

More important than building a product, we are in the process of architecting a company that will hopefully be much more incredible, the total will be much more incredible than the sum of its parts, and the cumulative effort of approximately 20,000 decisions that weโ€™re all gonna make over the next two years are gonna define what our company is. And one of the things that made Apple great was that, in the early days, it was built from the heart.

Steve Jobs in aย rare PBS documentary circa 1986.