Some of my friends have asked me why did I pick yellow as the main color of my site. My answer is simple, yellow is the most cheerful and the most luminous of all the colors of the spectrum. It’s the color that captures our attention more than any other color.
Just look at the Squarespace’s Cover Pages landing page looks like, Meerkat the video streaming app that have been making waves lately, and also my new favorite site The Thread. All of them are yellow, gorgeus and cheerful, so cheers!