This article is an excerpt from the book Insanely Simple: The Obsession That Drives Apple’s Success by Ken Segall, a close collaborator with Jobs for over a decade:
Apple encourages big thinking but small everything else. That is, if you feel the urge to speak or act in a manner reminiscent of anything you learned in a big company, it’s best that you do that in the privacy of your own home. Meeting size is a good example. Once Chiat/Day was installed as Apple’s agency of record and we’d settled into our work, we would meet with Steve Jobs every other Monday.